“What is the Two-Letter Word that Your Brain Considers a Threat to Your ‘Survival’?

·      1. “It took the invention (1999) of the fMRI (functional Magnetic Resonance Imagery) to show your Brain changes for the ‘worse’ - when it Sees, Hears or even

reads the word: No!”

·      2. “That’s the stupidest thing I ever heard you say, Pop. I use the word ‘no’, all-the-time, and hear it from everyone, including You! 24/7.”

·      3. “If you remember this, you will learn (if you implement it) the secret of “Influence-Persuasion-Conviction in business, at-work, at-home, and creating financial-wealth.”

·      4. “Never use the word, ‘No!” when talking to anyone. Not your own kids, Significant-Other, fellow-students or

Co-workers at the office.

Don’t go NEGATIVE – eliminate saying: “It’s NOT doable.” – “Can NOT be done.”, or “That’s Impossible!”  Ever, for any reason whatsoever. Even when you feel you MUST!”

·      5. “That’s a good one, “never-say-no!”. OK, why?”

·      6. “It’s a two-way street. Hearing, Seeing, even reading – “No!” throws Your brain into a ‘fit-of-dysfunction”. The answer is: your Brain reacts to the Word No! as a “Threat-to-Its Survival!”

·      Your Nervous System (Sympathetic Nervous System) freaks out, and hits the button for – “Fight-Or-Flight Reaction” Your Emotional (Limbic System) releases Cortisol – the Stress hormone, and Adrenaline to defend itself. Get it?”

·      It releases Stress-Producing hormones, disables your immune-system, and disables your left-brain reasoning &

logic. This happens to You, and to anyone you say the word - ‘No!’

No! is-the-most-dangerous-word in any language. 

·      7. “Getouttahere! Where your proof? That’s Im….”

·      8. “Since 1999, neuroscientists have been using fMRIs to shows computer Images of the “blood-flow revealing Brain activity.” It’s used to see injury and damage to the brain. We see the brain in Action.”

·      9. “And scientists use the fMRI and accept the Power of “No!” Hard to believe Pop, you hear it constantly.”

·      10. “The fMRI is the Medical “tool” of choice to VIEW the brain-in-action. In 2003, the Nobel Prize for discovering the use of fMRI was given to Lautenbur and Mansfield,

for physiology/medicine. Science says, Yes!

·      ‘fMRI Research’ has been replicated (proven) at UCLA, and 100s of articles in the Journals like, Neuron, “Cortical Activity”: 26: 55-67. The evidence of how the brain reacts is on the fMRI screen. Got it, Kid?”

·      11. “Sure, who are you going to believe about the Brain, scientists or ‘common-sense’? I go with science, not myths & stupidity.”

·      12. “Would you believe the FACT that humans have an Attention-Span of 8-seconds before we get distracted and daydream? It’s been measured by fMRIs. Get this please: a goldfish in a bowl has an ‘Attention-Span’ of 9-seconds.”

·      13. “Can I say, “No-feces?” Alright, I said the NO! word.”

·      14. “Wait. The fMRI shows that if you want to Influence, Persuade & convince people, you must quit talking every

60-seconds.

·      The brain stops taking in information after one minute, to digest what it heard or read. You can start another “Chunk” of conversation after 10-seconds, for another one-minute set.”

·      15. “You must stop selling after one-minute because they are NOT listening, but using left-brain analysis to see if they agree or disagree with what you said in the past one-minute, Pop?”

·      16. “On-the Dinero, but nobody talks for just one-minute, right? And that’s why they never convince anyone, and hardly influence or persuade. “Time” what’s coming out of your mouth to win all-the-marbles.”

·      17. “I’ll try to remember to do it, not just understand.”

·      18. “Back to the terror-word, “No! After hearing or seeing, or even reading, “N0!” your brain is on steroids for the next 90-minutes. Your long-term Memory, core Learning-Skills, and consciousness is compromised by the flood of neurotransmitters (chemicals) trying to save your ass. You cannot listen or even communicate your thoughts & ideas. Your Emotions are scaring the hell out of you – all because you feel rejected by the little word, “No!”

·      19. “I’m beginning to believe it, Pop”

·      20. “Get this now: the words – “Poverty-Illness-Cancer-Heart-Attack, and DEATH!” make your brain crazy too.”

·      21.”I’m convinced, and you’re giving me the “shakes”.”

·      22. “OK. Now for the Solution. Be aware of using these negative words, right? When you are rejected, and you will be many times weekly in-this life, use the MAGIC of

“S-m-i-l-i-n-g”.

·      You must smile using your muscles of your cheeks, sides of your eyes, and show-your teeth. In 7-seconds of smiling, your Brain moves from ‘Fight-or-Flight’ to deep Relaxation of your ParaSympathetic Nervous System.”

·       23. “Got it Pop, real Duchenne-Smile like you taught me.

Any other strategies?”

·      24. “Two: Silently, (mentally) talk-back to your mind, and say, “STOP!” Please Cancel-cancel & delete all

Fight-or-Flight reactions to the word, “No!” Those words really work if you Emotionalize your words.”

“Last strategy you know, stop left-brain thinking, and take FOUR (4) Diaphragmatic Breaths. On exhaling, do four “Hum-ms” for each breath. That cancels out the fight-or flight system. Got it?”

25. “Thanks, Pop. I will use what you said.”

“Tune-in, Turn-on, Tap-in” to consciously operating your Brain. It’s a neuroscientific fact, and makes you win in school, at work, & at-home.

See ya,

Copyright © 2013, Bernard Wechsler.

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