Sunday, November 24, 2013

"Could you use tested & proven headlines that Close Offers?"


“Could You use tested & proven Headlines to 2x your Closes?”
·       1. Me: “Affiliates need more than Clicks, they must produce closes on buyers’ Credit Cards, right?”

·       2. You: “What if I not an affiliate? Am I wasting my time learning about Headlines that pull?”

·       3. Me: “None of us was born an affiliate. We make a conscious decision to be in a “work-at-home’ business.

·       My experience is that if you follow a system, just like a MacDonald’s (but a lot cheaper), you can earn up to $40K
annually in your Part-Time business.

·       4. You: “Guaranteed? A sure-thing?”

·       5. Me: “Absolutely NOT. It’s the winning system first, and the other 50% is your execution – how you implement.*

·       Even MacDonald’s has losers, right? Well they do & they admit it. The wrong personality cannot handle employees or the public. Bad news.”

·       6. You: “I didn’t expect an unconditional guarantee. If there were no losers, everyone would own their own business. Yet we know 98% of people work for a Boss.”

·       7. Me: “Over 80% of franchises or licensed businesses are making money and improving annually after five-years.
Maybe 20% of start-from-scratch businesses without  a system are successful. That an economic fact.”

·       8. You: “Show me what makes a winning headline, OK?”

·       9. Me: “Let’s list some, and then briefly see WHY they work for SpeedReading101.org? See if you would read these Subject-Lines or delete.

·       A) “Do things happen To you, or do things happen “4” You – in your career?” (Attitude)

·       B) “Are you as Smart as you are going to get in making money in 2014? (Self-Confidence)

·       C) “Would it help you (at-work) to Save 2-hours daily on the Internet?”  (New-Skills)

·       D) “Need a Competitive-Advantage to win promotions?”
(Personal Growth)

·       E) “Would you stand out by Reading-&-Remembering 300-pages daily?” (Specific new skill)

·       F) “True or False: the most unasked (secret) question is:
       “Whose-side-are-you-on?”

·       G) “Need an experienced, Free Business-Coach for 2014?”

·       H) “Like a Professional Expert to Offer You Feedback in 2014?”

·       I) “Why will 2014 be your Money year?”

·       J) “Partner with us in a successful part-time, work-at-home business in 2014?”

·       K) “Is it OK to make a large annual profit in the Education of Kids and Executives?”

·       L) “You keep 90% & we make a 10% Royalty on your successful Part-time Work-At-Home business in 2014?”

That’s a dozen tested and proven click-through headlines.
·       Superman believes in “Freedom-Justice-And The American Way.” Does that include “Getting Rich” and being your own boss?

·       Carl Jung believed: “I am Not what happens to me. I Choose who I become.” Me too, how about you?”

See ya,
Copyright © 2013, Bernard Wechsler
“The faster you learn, the more you EARN.
  You SNOOZE, you lose.”
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Wednesday, November 20, 2013

"Do YOU live in a Touch-Phobic Society? It's important."


“Do You Live in a Touch-Phobic Society?”
·       1. Me: “Are You a skeptic like me? Here something that I researched in scientific journals that Surprised me. Interested?”

·       2. You: “Is it long and drawn-out, or philosophy & theory? Will it do me any good? Tell me.”

·       3. Me: “It’s about influencing and persuading people to your point of view. That’s what we’re doing all day except when we’re sleeping, right?”

·       4. You: “Right. Marketing is another name for convincing people that we have something that will benefit them. Solve a problem they have, agreed?”

·       5. Me: “Yup. The research is from DePauw University, (Indiana). The lead author is professor Mathew Hertenstein. His work stands for a weird idea: that our sense of touch is a language. Get this.

·       “Touch” reads and communicates these 8-emotions. Anger-Fear-Love-Gratitude-Disgust-Sympathy-Sadness & Happiness. We are connected to those we touch or people who touch us.”

·       6. You: “I don’t get it. So what?”

·       7. Me: “Touch is one of the Big-Three senses. V-A-K (vision-auditory-Kinesthetic (K is the scientific term for your sense of touch). That means your SKIN sends you information. Touching the skin stimulates Pressure Receptors about our Emotions.”

·       8. You: “Clear as mud. Examples might help.”

·       9. Me: “OK, self-massage, you hugging yourself or rubbing your hands together, or stroking your neck, releases STRESS hormones. You relax & feel better.

·       When someone else rubs your shoulder or even shakes hands with you, you relax, smile, and feel positive thoughts and emotions. Wait. You getting touched, changes your breathing from shallow to deep.

·       Your mind-body connection receives a jolt of Oxygen and Glucose, for increased energy. You feel better & improve your level of thinking and long-term memory. You can learn new knowledge & skills 40% faster. Is that worthwhile?”

·        10. You: “Now it makes sense. And it’s science?”

·       11. Me: “Touch causes the release of the Oxytocin neurotransmitter. It creates Trust & bonding between people. Just by touching, or being touched, our mind-body connection goes positive. Other people become part of us.

·       For brainiacs: just by our sense of touch, we are 78% accurate in deciding the specific emotion involved. If by  
‘chance’, the figure would be only 25%.

People ask us the Part of the brain involved. It’s the Primary Somatosensory Cortex. Forget the name, picture mentally a Sporting event. The players are doing Chest-Bumps, Hi-Fives, & Backslaps. They touch each other as a reward.”

·       12. You: “But does all that physical stuff mean anything?”

·       13. Me: “The NBA has a team of psychologists to analyze winning & losing attitudes. Their research reveals that  teams who have the largest amount of team-touching as rewards for success, produce the most wins during the season.  It predicts who wins the Crown.

·       NBA recognizes TOUCH as a contagious sense for victories. It improves team-play and a winning attitude.”

·       14. You: “Very nice information, but how do I use it. What’s in it for me?”

·       15. Me: “For students, we tell them to prep for an exam for one-minute by a baby-easy touching exercise. If you sit down and relax. Close your eyes. Now for just 30-seconds massage your neck. Rub the back, and come around to the front of your neck. Focus on how good it feels.

·       Now massage for 30-seconds your shoulders. First your left, then your right with the opposite hand. Mentally concentrate on how relaxed it makes you feel.
.
·       Now open your eyes and keep a SMILE (teeth & eyes) on your face and go ACE the exam. This applies to an going for an INTERVIEW, giving a presentation, or doing anything important. Using your touch as a STRESS-Busting works.”

·       16. You: “That kind of makes sense. I might just try it for making a sales presentation.”

·       17. Me: “We live in a society that is afraid of people Smiling because they are not serious enough. We are Touch-Phobic because it might be interpreted as SEXUAL.

·       When you pat someone on the shoulder or give a strong handshake, you improve your emotional relationship with them. Touch is your secret skill to winning people to your ideas. Test it and if it works for you, use it.”

·       See ya,

·       Copyright © 2013, Bernard Wechsler
“The faster you learn, the more you EARN.
  You SNOOZE, you lose.”
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Monday, November 18, 2013

"Two-Secrets for YOUR Success in 2014."


“Two Secrets of Success: Repetition & Review for 2014.”
·       1. Me: “We got 452 emails about “Thymus & Spleen THUMPING”. They remembered TARZAN of the Apes and his Thymus Thumping in the movies & TV.”

·       2. You: “I remember one thing about it, besides TARZAN.
I have NO idea of the Location of my Thymus or Spleen. Could you, would you explain – again.”

·       3. Me: “It’s easy as eating apple-pie with chocolate ice-cream. Can you taste the chilled, delicious flavor now?
Can I tell you the benefits of doing 20-seconds of Tarzan’s
Thymus Thumping?”

·       4. You: “Yeah, and why repetition of this exercise is So-o important?”

·       5. Me: “Doing the Tarzan thing makes you healthy 24/7, and scientifically improves your learning-skills & memory. In fact doing it twice a day for 20-30 seconds each, adds  maybe 10-years to your longevity.”

·       6. You: “I’m a skeptic, but I’m willing to test it for 5-days. Is that enough?”

·       7. Me: “Yes, and you’ll feel renewed energy the very first day. Your Thymus produces these ‘T-Cells’ for improved immunity health. Thymus is the Main organ of your Lymphatic system.

·       First, the Thymus gland is located above and between your two lungs. It produces Lymphocytes – white blood cells that destroy bacteria & viruses. It is the immune system known as the body’s SEWER system.

·       It controls Cancer from reproducing when it’s working properly. Carries away dead cells & cellular debris.

·       8. You: “OK, the Thymus gland is Important. So what?”

·       9. Me: “When you signal it by Thumping for half-a-minute,
It doubles (EEG) its production of T-Cells. You get a surge of ENERGY that lasts about 60-minutes.

·       Do the Tarzan Thump when you start to peter out. After lunch, and again at 3pm triggers you for improved learning, creativity & memory. It arouses your Mind-Body connection.”

·       10. You: “If I Thump (beat my chest) how do I know I am hitting the right location?”

·       11. Me: “Cross your hands, left-hand striking the right chest and vice-versa. Feel your Collar-Bone. Now above your lungs, at the Upper-Chest cavity. You cannot miss it. Both hands in fists, reversed, and tap hard.

·       The thymus gland is very wide so you can hardy miss  

·       12. You: “Do I have to make that stupid Tarzan ‘shout’?”

·       13. Me: “Absolutely yes. It adds the power of sound to your sense of touch. One more thing for a 40% energy increase to you Mind-Body connection. Want to know?”

·       14. You: “Sure, if I do this dumb exercise, let’s go all the way.”

·       15. Me: “You must SMILE for the entire 30-seconds during your Thymus Thumping.

·       Activate Your facial expressions of Smiling,
trigger your mouth muscles by showing TEETH. Now start squinting your eyes by creating ‘crow’s feet’ on the sides of each eye, improve your Heart-Rhythm, and Diaphragmatic Breathing.
·       More oxygen & glucose produces extra energy to all your cells. You’re energized instead of being tired & stressed.”

·       16. You: “Is that it, doing for half-a-minute twice-daily?”

·       17. Me: “You can repeat this is any time you need an energy upgrade fix. Do it before anything important like an exam, an interview, presentation, or meeting new people.
You’re energized for 90-minutes.

·       There is one more exercise, but that only for Brainiacs. Not because it’s hard, but it takes another half-minute.
It’s called the ‘Spleen Thump’.

·       Exactly the same but LOWER – just under the RIB cage. For women it’s located just under their breasts. Go to the Sternum (breastbone) between the 7th and 8th ribs.”

·       18. You: “If you gotta, tell me the benefits.”

·       19. Me: “Fights infection, removes toxins (poisons), metabolizes food to turn it into Glucose (energy). Improves blood chemistry and hormones flow. Increases a immediate FLOW of energy to your body.”

·       Do the Tarzan yell and Thump. Half-a-minute does it.

See ya, “The faster you learn, the more you EARN.”
“You SNOOZE, you lose.”

Copyright © 2013, Bernard Wechsler
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Sunday, November 17, 2013

If You Read This Blog & Follow-up, You Win a Prize


“Before You Can Learn & Remember, Two-Brain Signals.”
·       1. Me: “Did you know your evolutionary brain hates change? It considers it a threat. Learning is included.”

·       2. You: “So what? Is there a solution to being a great learner?”

·       3. Me: “Yes, and it’s quick and easy. But you have to know it, and then implement it before each learning session.”

·       4. You: “How long does it take, and is it permanent?”

·       5. Me: “One-minute each to install in your nervous system, and lasts for 90-minutes.”

·       6. You: “That’s all, 90-minutes. So it’s not a permanent fix.”

·       7. Me: “You got that right. Remember most students study and learn for less than 30-minutes.”

·       8. You: “Why does the brain “hate” Change?”

·       9. Me: “It’s the Amygdala part of the ancient, evolutionary brain. It wants to protect you from danger so you can survive and procreate the species.

·       It knows the ways that kept your alive up to now. What to eat, what to run away from, when to fight. Any change is unknown and represents a DANGER.”

·       10. You: “So learning is changing the status quo, from known to unknown. That’s why learning new stuff is hard.”

·       11. Me: “Right. Here’s what works for 10,000 students who learned at Speedreading101.org Half attend school, the other 50% are adults. Many are corporate executives.

·       First: located 2-inches above your Left-Eyebrow. Called
“left-dorso-lateral-Prefrontal-Cortex (d-l-p-f-c).” It’s the site of your Willpower. Take your right index finger & point at it for five-seconds just before you want to learn.

Do it just before an Exam, interview or presentation, & you activate your learning power. Got it?”


·       12. You: “Sounds simple enough. Takes a minute, lasts for 90-minutes of learning, right? It overcomes fear of new stuff?”

·       13. Me: “Exactly. It uses your conscious left-brain to inhibit the Amygdala from fight-or-flight. Now the second
Signal to your brain’s Neural Networks for Power learning.

·       Location: one-inch below your belly-button, navel, umbilicus, is the site of your conscious Intention. That activates your Attention, (judgment, decisions, & behaviors). Just Point at this area for five-seconds.

·       14. You: “And “learning” kicks-in instead of my brain fighting me as “Danger-Danger”, right?”

·        15. Me: “On the money. One added attraction to Double your learning skills and long-term memory? You do Not have to do it. Our graduates highly recommend it. But only if you want to be a Brainiac. Yes or no?”

·        16. You: “Tell me and I’ll test it.”

·       17. Me: “Can you SMILE intentionally, without any reason?
Good. I won’t bore you with the names of the three ‘core’ facial-expression muscles you activate when Smiling. The benefits are feeling-good, and improving your memory.

·       Smiling requires showing your teeth while squinting your eyes slightly. Smiles for 18-seconds activate speed reading & Peripheral Vision skills. Keep this smile on your face for one-minute while Pointing at your Willpower & Intention. Good?”

18. You: “I’ll try it both ways, just pointing, and pointing & smiling. OK?”

19. Me: “A Cost-Benefit-Analysis (C-B-A) says a couple of minutes of these strategies doubling your learning skills is worthwhile.
Our motto is: “The faster you learn, the more you EARN. And, “You SNOOZE, you lose.”
See ya.
Copyright © 2013, Bernard Wechsler
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Thursday, November 14, 2013

Why Instincts Can Compete with your 21st Century Brain


“Why Instincts Can Compete With Our 21st Century Brain.”
·       1. Mike (my teenager): “My Bio teacher says we are Cavemen living in the 21st Century. There’s a conflict going on between our ancient & modern brain. Huh?”

·        2. Me (Pop): “On-the money. But here’s what it means to you. It’s the answer to “So-What?” -  “Who-Cares?”
You don’t have to remember this.

·       Modern humans are 10,000 years old. We started 2.6 million years ago from the Ape family. That’s the Paleolithic or Stone age. We are really Naked-Bipeds.

·       Two-legged furless apes that still react to life by Instincts, Reflexes, and Habits hardwired in our Nervous-System. They form Neural-Networks in the brain plus spinal cord.”

·       3. Mike: “So you agree with “Teach”.

·       4. Me: “OK, we are the inheritors by DNA & RNA of a couple of million years of Nature. Nurture, like reading & writing are a New adventure.

·       The average U.S. citizen has been reading and writing (illiterate is the opposite), for only 120 years.”

·       5. Mike: “What are examples of our conflict with our Ape ancestors?”

·       6. Me: “The smartest professor on instincts affecting Homo sapiens (you) is at Harvard, an evolutionary biologist, called Jason Lieberman. He says a lot.”

·       7. Mike: “Examples that make sense to me, please.”

·        8. Me: “Walking like our ancestors or Sitting all day like us. Our tribe of “Hunter-Gatherers” walked 6-miles daily, 7-days weekly. Modern Humans never hit the one-mile mark, outside their health club.”

·       9. Mike: “So they walked a little more.”

·       10. Me: “Our mind-body connected was constructed atom by atom to climb trees, mountains and hills to forage for veggies, fruit & kill prey for dinner.

·       We dug and threw, walked and ran from better predators
that wanted us for their dinner.”

·       11. Mike: “What was their reward?”

·       12. Me: “Survival in their environment, a hot meal, living long enough to transmit their genes to us. Get this: their movement pumped Oxygen around their cells, and blood to flow (better heart pumping action) and Immune System activity.”

·       13. Mike: “Still they died at 25 years or so, but healthy.”

·       14. Me: “We sit at a desk & computer for 8-hours, in a car or sofa the rest of our waking hours. No exercise. Heart Disease is #1, & Stroke number 2 on our hit list.”

·       It requires a Conscious decision (Willpower & Intent) to exercise our muscles, tendons, ligaments & bones. It is not natural for adult Americans to move actively. It is not an Instinct but requires a Decision.”

·       15. Mike: “What else?”

·       16. Me: “Reading & writing which translates to using the Computer, keyboard and Internet. We had the Internet for only 25-years old. An Average of 5-6 hours online is normal. Did you know we check our Email 30-times daily.”

·       17. Mike: “I know you are dying to say it. Any suggestions to self-improvement online?”

·       18. Me: “SpeedReading101 saves you 2-hours daily. You read and remember 300 pages daily. It helps with reducing chronic-stress too.”

·       19. Mike: “You’re on a roll, what else is different?”

·       20. Me: “What we habitually eat, sugar-starch-fats, not Veggies, Fruit & protein. Modern man consumer 100 pounds of sugar annually, not their 5-pounds. Could explain lack of heart attacks & diabetes?”

·       21. Mike: “Last one, I got homework.”

·       22. Me: “Shoes. We cannot feel nature and need foot specialists. You walk better barefoot. Exercise the bones in your toes and arches. They were not Flatfooted like us.

·        Last point about our eyes. There are 2 types of vision: Fovea-central-vision which is very narrow. The second is
Peripheral (wide) vision.

·       Your ancestors (progenitors) did not read the NY Times or Googled. They exclusively used Wide Peripheral vision for seeing the Big-Picture. It helped in tribal hunting of prey.

·       Narrow (Fovial Vision) used in reading & computing causes Nearsightedness. It causes Images to blur at a distance. By the way, Peripheral is the secret of speedreading.”

·       Mike: “I learned a lot & it didn’t kill me. I got more questions for next time, thanks Pop.”
See ya.
Copyright © 2013, Bernard Wechsler
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